As widely accepted, the twin prerequisites of your blog setup is that,
- It should be on a self hosted account &
- The blogging platform should be WordPress.
So after you have setup the WordPress blog on your site, you need to maximize its capabilities by having the desired additional features. As you know, the advantage of the WordPress blogging platform is that it is designed as a content management system with the ability to run widgets and plugins. And unless you’re doing this, you’ll not be leveraging the potential of the platform.
Now there are hundreds and hundreds of WordPress plugins that are available for all kinds of purposes like SEO, performance optimization, appearance and so on. But I would like to focus on those plugins which enable Web 2.0 which in simple terms means anything that facilitates user interaction. And what better way of social marketing there is than eliciting user interaction?
Ok, let’s jump straight into the top 7 WordPress plugins for social media and Web 2.0.
1. What Would Seth Godin Do?
Weird name for a plugin, but an effective one alright. What it does is it creates a message to your first-second-third-time visitors to remind them to subscribe to your feed. And once you’ve set it up for 3 visits, it stops after that and so the visitor isn’t bugged all the time. People won’t mind this provided you’re giving quality content time and again.
2. Popularity Contest:
This is a cool plugin that tracks the popularity of your posts and gives really good details on what your visitors do on your site. It can be used as a tracking tool for understanding the mood and behaviour of your visitors so that you can optimize it accordingly.
3. WP Greet Box: It’s a simple plugin that displays a greeting to the visitors of your site based on where they’re coming from. For example if the user is coming through a link on Facebook, it greets him/her as a Facebook user and gives them the option to connect with you if you are not connected already.
4a. Disqus Comment System: It’s a smart commenting system which replaces the default commenting system on WordPress. The power of this tool is that it allows users to login with their social media accounts and then when they make a comment, it is shared with their contacts on those media which gives your post endorsement which can spread virally.
4b. Thank me later: Another plugin related to comments. Can’t be used along side Disqus as the two are incompatible. What it does is whenever somebody posts a comment on your site, it sends out a message to the person thanking him and the cool thing about this is that it can be configured in a way that it waits for a day or two before sending the mail so that it looks natural and it is completely customisable. Sort of an ingenious autoresponder.
5. Auto Social Poster: This is not free and so is meant for really serious bloggers. It automates the posting on social bookmarking sites as and when a new blog entry is published. Not only that you can create multiple accounts and randomise on which account to post from to make it look real and original.
6. Follow me: It is a simple plugin which makes having all the countless social media profiles on your site unnecessary. It shows a small tab when clicked lists all your social media profiles for the user to follow if he/she wishes so. It keeps the site clean and uncluttered.
7. Share Buttons: These are quick and easy plugins which provide buttons to share your blog content to the various social media. The ones that I use are Tweetme and Facebook share. Very easy and point in click once activated. There are tools by which you can integrate and automate your social media updates. but they are meant for advanced users only.
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